Clémentine Hermon
CV ↗

“BFA final project"
(Editorial design)

Work submitted to the jury
as part of my BFA final project
at École Duperré
(Laser printing,
etching/laser cutting)
2023

My final project then led to the creation of subversive business cards based on engravings from the Deberny & Peignot type foundry. While seemingly promoting goods or services, these cards subvert the implicit advertising discourse that underpins consumer society. Through photomontages combining engravings and typography, they seek to challenge this system by evoking our world shaped by the aesthetic of 19th-century calling cards.